Even though I’ve taken marketing as an example, but this is applicable everywhere. Regardless of our professions, there are numerous experts whose advice we follow. Some of the advisors are not-so-experts, at least on the enormous internet.
I’ve found a lot of advice, lot of “best practices”. But since I was not from the marketing background originally, I saw things no other marketer did. This is one reason you should still study the subjects you’re passionate about, and not just concentrate on marketing, marketing and marketing.
I won’t give you specific examples (sorry about that, but secrets are secrets
), but I can tell you one thing. Never be surprised if you stumble upon an easy way of doing something which the entire community considers impossible. Always look out for new stuff, and take a closer look at all the old stuff too. Here, stuff refers to anything, be it an ebook, a marketing course or a tool that you regularly use in marketing.
I am sorry for such a vague post though. Some things you stumble upon has to be kept a secret, because majority of the marketing community should not know about them. Not because you need an edge (even thought that reason is alone sufficient), but because most of the people online don’t know how to use the edge you reveal. They will exploit, spam and in a matter of days, your “secret” becomes spam. Everyone stays away from it. You’ve just given up a marketing advantage that you could have improved upon.
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