Ken Evoy, of Site Build It, once said that blogs have higher bounce rates than normal websites (you know, the old way). Is it true?
What’s The Problem With Blogs Anyways?
Let’s first see how a website looks. As we all know, a website has a navigation, which has a proper heirarchy. It follows a logical pattern. A person knows that you need to read this first if it appears first in the navigation.
All content are continuation of each other. They are like chapters of a book. Independent, yet dependent on the previous chapters for proper understanding.
You can read any chapter of a book, and still hope to comphrehend something. You’ll only not understand things that are covered in the previous chapters which you don’t know about. But in the web, you could have the knowledge about previous chapters from any other source too. Which eliminates your dependency on just one website for information.
And What About Blogs?
Blogs are mostly used as journals. People prefer to share information in the form of daily tips and tricks. And each blog post is more or less independent.
If a person clicks on a category in a blog, he’ll find tonnes of related posts, but they might all be independent. They are like small nuggets of wisdom, lacking an overall flow.
A blog about website development might give you tips on improving your productivity, provided you already know something about it. But if you were to start afresh, what would you prefer? A book that teaches the subject from beginning to end, or a blog with a complete mess of posts?
So, Blogs Are Bad… Right?
No. They are not. It depends on the blogger. Know who your target audience are. Research whether they’re searching for website with information from start to finish, or just nuggets of wisdom they can add to their own bag of tricks.
Once you realize this, you can make your own decision. Many people want to serve both the types of audience. That’s why a website is often accompanied by a blog. The website contains timeless ground information of good quality, and the blog provides tips and tricks to build up on this ground knowledge.
There Is One More Thing You Should Do
Ken Evoy is not a man of few words. He has some brilliant advice to give you. I recommend reading Site Build It‘s free Action Guide. Yes, it’s free, and the same guide owners of SBI follow. It includes a complete roadmap of strategies one should use to make his online website successful. You’ll find more information there than any paid ebook or book.
Recommended Read
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Chris Anderson explains why every small business should grasp the concept of Long Tail, i.e. selling less of more.
No Comments so far ↓
There are no comments yet...Kick things off by filling out the form below.