Revolves

When writing articles, creating websites, or even creating the next generation product for a market, everyone looks at one place first. What do they look at? Keywords. The more searches a keyword gets, the lesser competition it has, the more profitable the keyword is. Of course, profitability depends on amount of buyers in the niche, of which the number of Adwords ads often is a good indication of.

But no one thinks about…..

We may assume something, and develop an entire site or product based on this assumption. But what if people are looking for something else? What if the key phrase they’re searching for can be interpreted in different ways?

Don’t worry, because…

Go to Yahoo Answers, and type in the keyword you are thinking of targeting. Look what it throws up at you. Assuming Yahoo to be a good search engine, you can be sure that the questions you are shown are highly relevant to the phrase you entered.

This would give you a good idea of what people mean when they search for the given term. Lateral thinking is the key to success here. Read between the lines. Don’t just look at specific questions, but also the nature of the questions.

There may be tonnes of question about various aspects of a product’s pricing, say. But all the questions revolve around the pricing. If you create a page dedicated to it, consider you visitors to be happy about your superior service.

I once more emphasize that you need to look at the questions with an open mind. Look which portion of a specific niche gets maximum questions. Ask yourself, why did the person ask that question? You will soon find that, different questions might have the same “intent” in the asker’s mind. Find out how you can address his doubts or intents. This is important when you are selling your own services.

Don’t just rely on others abilities to ask questions. Sometimes, the question that would be bugging you might have never been asked properly by anyone. So what? Ask it yourself!

If you ask a question like, which is the best “weight loss pill”, you’ll find varied opinions and suggestions. Some might say pills are bad, some may say they’re good. But they all give their own experiences and reasons to support their answer. Use this to your advantage!

Just as how people ask and respond to questions in Yahoo Answers, the same thing happens offline. When a person asks his friend for advice, he might give it the same way you see on Answers. You have to assume the visitor to be skeptical (say towards the affiliate programs you promote), since he might have already done some research.

Now that you know which questions he has in mind, answer them. It would be like mind reading to your visitor.

Provide the user with what he wants, and he will provide you with what you want.

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