Revolves

If you are an aspiring copywriter, then you must know for sure, that the only way to master your skills is to write more copy. Increase your skills with each one you write, which would land you on more opportunities than you can begin to imagine. But this very journey of yours can be worth your weight in gold.

Keep reading, and the only thing you will ever regret is banging your (now bleeding) head against the wall for not thinking about it yourself.

Swipe files are simply sales letters that a copywriter keeps for further reference. It may be a successful sales letters which contains powerful psychological triggers that you might want to keep, and use in your own letters later.

Keeping a swipe file is an advice any copywriting trainer would give, and which all copywriters must do.

You, or any copywriter as a matter of fact, would have created several drafts. Several modifications. Several changes. Or sometimes, even removing a whole chunk of “hard work” from your letter just because it couldn’t make the cut.

And what do you do? Throw those drafts away. And keep your sales letter in front of you, proud of your accomplishment.

But the biggest smile is yet to come. And it comes when you see your sales letter bringing in $$$ for your clients. For you know they will give you more business, and you can sleep peacefully yet another night.

Why did I tell so much crap above? It was for this very part. Your successful sales letters are valuable assets not only for your clients, but other copywriters, who know that every sales letter has a success story of it’s own to say, from which they can learn.

But a finished sales letter hardly gives the picture of the process, the pain, the research you went through before producing the master piece.

What if you, saved all those drafts chronologically, and gave it to an aspiring copywriter?

And he will certainly learn more than what your finished sales letter would offer. Are you seeing the power of this already?

It’s like walking a person through the creation of the entire sales letter. That is gold.

Yes! That’s right. Even though people have access to your sales copy, but they don’t necessarily have access to your drafts. Heck, some copywriters throw them away, and themselves no longer have access to it.

What if you spiced up the drafts, adding your own “comments” about your mindset at that time. How valuable would that be?

I won’t say much. Think about it yourself. See the infinite possibilities. For only that will lead to success.

P.S.: If you still didn’t get it…. Create your own “Drafts” version of a successful sales letter you created for your own product, or others you have rights to reproduce. This would be a great product for any copywriter.

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