Revolves

PPC is the next big thing. PPC is synonimous to advertising online. It’s the only effective thing, many claim.

Gurus from all over the world claim banner advertising is dead. Their explanation is very cunningly satisfying. “Do you ever click on banner ads?”, they ask you. “Nah, who even looks at them? Clicking them is far from the picture…”, you say to yourself mentally.

The magic has happened, and you’ve been convinced that banner adveritisig is prehistoric (in Internet time, that’s the late 90s or early 2000s.)

What’s new today? PPC. Actually, it’s Adwords, for Adwords is synonymous to PPC. Don’t advertise on content networks, use only search advertising, that too only on Google’s platform.

However, I want you to take a second look. Or even a third, if required, at popular websites. By popular, I don’t mean someone’s crazy blog that gets insane readership. I want you to look at popular sites run by corporates. They’re monolithic, they’re huge and it takes insane amounts of cash just to pay the server cost. How do these guys still earn a huge profit?

If you look closely, you’ll find banner advertising in one for or the other. The guys who tell banner ads suck are also the ones who put “block ads” in their WordPress blog’s sidebar. What are they? Banners again.

These huge sites do spend a lot, and need to make a lot of money. And for them, banner ads seems to work. It may not work on you, but maybe on countless others. You may no longer click on Adsense ads, but that doesn’t make Adsense dead.

These guys also have the patience to optimize their ads so that they make the maximum revenue. And from that, it looks like banner ads work if you know what you’re doing.

Put up banner ads on related sites for a great CPA offer, and you’ll certainly be happy with the results. With banner ads being damn cheap now a days, why not experiment a little bit?

You can check out a resource up here which shows you step-by-step videos on how to setup a banner ad campaign (it pops up after the page opens.)