Millions of website online have articles teaching you how to make money online. Read 100,000 pages from different website about a particular way to make money, and you’ll find they all say the same. You don’t learn anything new from the rest. 99,999 pages of wasted reading, at your disposal.
There is one little advice I received from my marketing peers at forums and other places. And that very revealing secret is, [Read more →]
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Site Build It is run by Ken Evoy, a person I’ve been hearing about for a long time. He has created and sold successful ebooks like “Make Your Site Sell”, “Make Your Content PreSell”, “Make Your Words Sell”. And now, these great masterpieces are available for free from his website. Ever since he started Site Build It!, he believed that what groundbreaking knowledge all his previous books offered were now pre-requisites. You SHOULD know them. And for that very reason, they’re free.
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If you are an aspiring copywriter, then you must know for sure, that the only way to master your skills is to write more copy. Increase your skills with each one you write, which would land you on more opportunities than you can begin to imagine. But this very journey of yours can be worth your weight in gold.
Keep reading, and the only thing you will ever regret is banging your (now bleeding) head against the wall for not thinking about it yourself. [Read more →]
(And We can continue for the rest of the day with this rant)
When writing articles, creating websites, or even creating the next generation product for a market, everyone looks at one place first. What do they look at? Keywords. The more searches a keyword gets, the lesser competition it has, the more profitable the keyword is. Of course, profitability depends on amount of buyers in the niche, of which the number of Adwords ads often is a good indication of.
But no one thinks about….. [Read more →]
Ken Evoy, of Site Build It, once said that blogs have higher bounce rates than normal websites (you know, the old way). Is it true?
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Even though I’ve taken marketing as an example, but this is applicable everywhere. Regardless of our professions, there are numerous experts whose advice we follow. Some of the advisors are not-so-experts, at least on the enormous internet.
I’ve found a lot of advice, lot of “best practices”. But since I was not from the marketing background originally, I saw things no other marketer did. This is one reason you should still study the subjects you’re passionate about, and not just concentrate on marketing, marketing and marketing.
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Headlines catch attention. Headlines are everywhere. Be it your daily newspaper, a sale letter or even email subject lines.
If somehow, all the shops stopped having their logo and name boards, could you still easily identify them? You’ll have to look closely into each shop to find out what it really is. But it’s the name of the shop written outside that catches the attention of anyone interested.
Headlines are best learnt by reading them a lot. Make a note of all headlines that caught your attention. Ask yourself why. It could be a newspaper or a magazine headline. The headline that caught your attention won’t necessarily catch the attention of the guy next to you.
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If you’ve never heard of WhyPark, just pay them a visit. As you know, most domain parking sites stink. You can make good money from them only if you know what you’re doing.
But many prefer the traditional way of having content sites, that search engines can at least index. And then monetize them to make money. People parking their domain would pray for such sites to be magically set-up on their domains. WhyPark seems to have answered that. It builds a real content website on your domain, ready to be indexed by Google, and a ready XML sitemap for you to submit.
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Copywiriting skills is one of the greatest assets you can ever possess. It not only enables you to write good sales copy, but can improve your persuasive skills in anything you ever write or say.
Copywriting is also an art. It’s not something you would learn overnight. Actually, you never finish learning it. For example, I’m also a programmer, and most professional programmers claim they get to learn new stuff every now and then. The same thing happens in chess.
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