A bold statement? First, ask yourself, what are headlines? What are their characterisitics?
Headlines have the job of providing the end user with as much information as possible, with fewest possible words, and in a manner that electrifies the heck out of him.
Master Headlines – And You Know How To Convey More With Less – While Keeping The Reader’s Interest Sky High
So, what has that to do with the REST of the sales letter? Conduct a small experiment on my behalf. Yes, it’s a small one, but don’t blame me if it takes a long time.
Take two aspiring copywriters. Let’s call them A and B.
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Tags:Copywriting
What happens when a salesman clings to you wherever you go, begging you to buy the product he is selling? However good the product might be, but you’re sure to not buy it from him, at least not anytime soon. When you get the feeling that someone is trying to sell you against your wish, you become alert, and very pessimistic about whatever is being offered to you.
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Tags:affiliate marketing·niche marketing·traffic
Confessions Of A Lazy Super-Affiliate is a report by Chris Rempel. Rather than concentrating on age old methods of getting traffic first, thinking of monetization later, Chris follows a different approach.
Most of the webmasters have a hard time monetizing the traffic they get. They get traffic, but no one buys. Chris shows the exact procedure of building websites that attract only buying traffic.
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Tags:affiliate marketing·niche marketing·niche research
Millions of website online have articles teaching you how to make money online. Read 100,000 pages from different website about a particular way to make money, and you’ll find they all say the same. You don’t learn anything new from the rest. 99,999 pages of wasted reading, at your disposal.
There is one little advice I received from my marketing peers at forums and other places. And that very revealing secret is, [Read more →]
Tags:affiliate marketing·article marketing·Blogging
Site Build It is run by Ken Evoy, a person I’ve been hearing about for a long time. He has created and sold successful ebooks like “Make Your Site Sell”, “Make Your Content PreSell”, “Make Your Words Sell”. And now, these great masterpieces are available for free from his website. Ever since he started Site Build It!, he believed that what groundbreaking knowledge all his previous books offered were now pre-requisites. You SHOULD know them. And for that very reason, they’re free.
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Tags:niche marketing
And Mind You, This Statement Will Still Hold True After You Read This Article
…Unlike The One You’re Used To Reading
If you are an aspiring copywriter, then you must know for sure, that the only way to master your skills is to write more copy. Increase your skills with each one you write, which would land you on more opportunities than you can begin to imagine. But this very journey of yours can be worth your weight in gold.
Keep reading, and the only thing you will ever regret is banging your (now bleeding) head against the wall for not thinking about it yourself. [Read more →]
Tags:Copywriting·sales letter
Product Creators Always Said…
…We created the product
We created something that people desperately wanted
Our product is the next-generation innovation
It stands on it’s own
(Apparently, we still need a sales letter)
And The Copywriters Are Not So Far Behind In Saying…
…Certainly, product creators could never write a sales letter with their crap arguments
We showed the people what’s in it for them
We included numerous psychological triggers only God knows of
We tested hard to churn out the highest conversion rates
(And We can continue for the rest of the day with this rant)
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Tags:product creation·sales letter
When writing articles, creating websites, or even creating the next generation product for a market, everyone looks at one place first. What do they look at? Keywords. The more searches a keyword gets, the lesser competition it has, the more profitable the keyword is. Of course, profitability depends on amount of buyers in the niche, of which the number of Adwords ads often is a good indication of.
But no one thinks about….. [Read more →]
Tags:market research·niche research
June 16th, 2009 · Blogging
Ken Evoy, of Site Build It, once said that blogs have higher bounce rates than normal websites (you know, the old way). Is it true?
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Tags:Blogging
Even though I’ve taken marketing as an example, but this is applicable everywhere. Regardless of our professions, there are numerous experts whose advice we follow. Some of the advisors are not-so-experts, at least on the enormous internet.
I’ve found a lot of advice, lot of “best practices”. But since I was not from the marketing background originally, I saw things no other marketer did. This is one reason you should still study the subjects you’re passionate about, and not just concentrate on marketing, marketing and marketing.
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Tags:market research·product creation
