Product vs Sales Letter – Which One Has A Bigger Role?
Product Creators Always Said… …We created the product We created something that people desperately wanted Our product is the next-generation innovation It stands on it’s own (Apparently, we still need a sales letter) And The Copywriters Are Not So Far Behind In Saying… …Certainly, product creators could never write a sales letter with their crap [...]
A Vague Advice For Marketing Ingenuity
Even though I’ve taken marketing as an example, but this is applicable everywhere. Regardless of our professions, there are numerous experts whose advice we follow. Some of the advisors are not-so-experts, at least on the enormous internet. I’ve found a lot of advice, lot of “best practices”. But since I was not from the marketing [...]